This year I have signed up to attend the Youtube Academy Bootcamp. It's managed by various "Creators", and that brings me to the first bit of terminology you will hit when you become a youtube publisher. Creators are the people who create content, (not copy it, not curate it, but create it) and the academy can take you through all the basics. Sound, film, lighting, production tips, publishing tips, layout, energizing, and delivery style. But most helpful are the pointers and the help you can get in the community. My favorite thing there is the 10 fundamentals and the dozens of tutorials, which you can work though in any order.
(image copyright Creator Academy YT)
The 10 fundamentals are discrete aspects and are quite easy to generally pick up in any production work types or content categories.
- Shareability
- Conversation
- Interactivity
- Consistency
- Targeting
- Sustainability
- Discoverability
- Accesibility
- Collaboration
- Inspiration
A few of these might sound like a tall order for one person, but I'm coming from an angle where I want to have fun, learn stuff and not at all try and race for subscribers (I have about 20) or grow my channel by stats alone. Oh, one thing you will realize, making your channel unique and your own is one good thing, but ignoring these fundamentals will make your life a pain even if you only have a niche audience in mind. To
join up follow the
(Google email /G+ login required) link.
Teetotal, Super Cat lover, quad-copter, Fruitcake
Perhaps you want to have a channel limited to vegetarians who own more than 1 cat, have at least 1 quad-copter, eat fruitcake, and never drink any alcohol. You get my drift, niche is good, but so is Sustainability, ignore viewer stats at your peril, it will drain you if you don't.
Feedback
I kinda hope I'll be taking these on board one at a time and using them to make my channel more fun, relevant and sustainable. If I'm doing the #fail please please please do let me know.
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